Havas Worldwide PR interviews James Wright, Managing Director, Red Agency Australia
Read the full interview, including James’ fascinating insights into the future of PR here!
The Immortalisation of Louie the Fly
Mortein is Australia’s leading pest control brand. Louie the Fly is Mortein’s brand mascot; he heads up the longest continuously running campaign in television history. Mortein’s primary objective was to strengthen the connection that Louie has with his fan base and reach younger generations that are either new or future consumers to the category.
Vanish NapiSan Sponsors The White House
Winner of two Spikes Asia Awards, including Best Integrated Campaign led by PR. It is also shortlisted in the London International Awards.
Most Powerful Arm Ever Invented
Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects 1 in 3,500 boys.
Aerogard – ‘It’s the Aussie Summer, Not the Mozzie Summer’
Aerogard engaged Red Agency to contribute to its brand campaign ‘It’s the Aussie Summer, Not the Mozzie Summer’.
Havas PR Wins Nine Lions at Cannes Lions International Festival of Creativity
Foodbank Australia – End Hunger in Australia Report
Foodbank is Australia’s largest hunger relief charity but it has a very limited profile. While many charities have explored issues of poverty, there was limited data that showcased the scale of hunger in Australia and who was being affected.
Who Cares Wins
Red Agency managed and co-ordinated the ‘Who Cares Wins’ Event at Sydney Opera House to promote the charity One Young World, which gathers together young people from around the world to make positive and lasting change.