In June 2011, Red Agency launched Capgemini’s World Wealth Report. The report was conducted in partnership with Merrill Lynch and this year celebrates its 15th edition.
Capgemini - 15th Annual World Wealth Report
The World Wealth Report is an analysis of the number and wealth of High-Net Worth Individuals across 71 countries and territories, including Australia.
To kick off the launch, Red Agency organised a press conference at the Capgemini offices with key media. Attendees included Channel 10 News, Dow Jones News Wire and Australian Banking + Finance Magazine. One-on-one interviews were also secured with SKY News, ABC News Breakfast, The Australian, The Sydney Morning Herald and ABC Finance News.
Over 100 pieces of coverage were achieved within three weeks across print, online, radio and television and the report still continues to be reference by journalists.
