Part of the wider DuPont group, DuPont Sustainable Solutions (DSS) is a global consulting, training and technology licensing business that helps transform work places and work cultures to become safer, more efficient and environmentally sustainable.
Red Agency has been engaged to help raise awareness of DSS’ services in the Australian market.
Red’s approach has involved a range of activities including:
· Writing opinion pieces that highlight DSS’ expertise in mining, oil and gas, construction, manufacturing, energy efficiency and safety sectors
· Targeting specific features in trade magazines to secure editorial
· Promoting DSS speaking engagements with international subject matter experts
· Raising the profile of the senior leadership team
So far, 30 media clippings have appeared including opinion pieces in trade (mining/oil and gas/safety) publications, executive profiling articles in major metropolitan newspapers and national TV interviews – all of which have an advertising value equivalent of over $365,000