30 October 2012: Red Agency have celebrated their 10th birthday with the unveiling of a new brand identity and video.
PR and marketing communications agency Red Agency (www.redagency.com.au) today celebrates its 10th birthday with the unveiling of a new brand identity and releasing a light-hearted video that showcases the agencies love for its clients.
The short video created for the 10th birthday features the agency bringing to life a giant ball-shaped ‘Pass the Parcel’ that appears through the power of meditation (http://www.youtube.com/watch?v=bJHlfJ85Usg&feature=youtu.be). The parcel then comes alive, rolling around and visiting a number of Red Agency clients across its three offices in Sydney, Melbourne and Brisbane. As each layer is unwrapped a special present is unveiled for clients.
Red Agency began life in Spring 2002 in Melbourne and the agency quickly developed a solid client base before expanding into New South Wales and then into Queensland. Some of the agencies most well-known campaigns include:
· Launching Earth Hour to the world in 2007 with WWF, Fairfax Media and Leo Burnett.
· Unveiling Honda’s F1 Earth Car that featured photos of thousands of people on its chassis with drivers Jenson Button and Rubens Barrichello in 2007.
· Breaking a world record in 2009 with Warner Bros. by having over 1250+ people dressed as superheros in Federation Square, Melbourne.
· Launching the International Cricket Hall of Fame at the Bradman Museum in 2010.
· Bringing YouTube’s innovative social experiment from Hollywood film directors Ridley Scott and Kevin Macdonald to Australia in 2010.
· Attempting to sponsor the White House for washing detergent brand Vanish NapiSan with sister ad agency Havas Worldwide Australia during the 2011 US debt crisis.
· Recreating a giant replica of Sydney Harbour Bridge out of food on World Food Day 2011 for Foodbank Australia.
· Launching Louie the Fly on Facebook securing over 250,000 fans in 8 months.
The past 12 months has been particularly fruitful for the agency generating phenomenal growth and delivering 11 international and domestic industry awards, including becoming the first PR agency in Australia to pick up two Cannes Lions.
James Wright, Managing Director at Red Agency, said: “This is a chance to celebrate the ground-breaking work we have been involved with down the years and to thank our loyal client base that has supported us throughout. It has also been an opportunity to recognise all the Red Agency staff past and present that made the agency what it is today. We raise a big glass of the finest stuff to each and every one of them, as well as all our friends that have helped us along the way, they know who they are, and say “here’s to another ten more years”.”