Media Training
Our media training products and courses enable executives to get the right level of coaching they require to meet the demands of their role. These courses can be tailored around a particular issue or more general development of media techniques. Our training will help you to understand the media, how they work and what makes something news. The end result is focused on building your confidence and gaining a positive result with any future media engagement.
The training products we provide also cover: dealing with face-to-face stakeholder engagement; public consultations; internal communications; parliamentary and court hearings; presentations and conferences.
To discuss our media training courses and products please contact James Wright on +61 2 9963 7711 or email james.wright@redagency.com.au.
Flight Deck
Our ground-breaking social media monitoring tool
Want to know what people are saying about you on all the different digital and social media platforms? Want to know if this is positive or negative? Want to know how effective your current campaigns and social profiles are? Want to find out who your biggest influencers are online? Want to know all of this about your competitors as well? Want to see this in real time?
Flight Deck is a proprietary tool for social media listening and activation, it enables us to identify audiences, influencers, and communities, see what they are doing, saying and posting, track trends and conversations, and pre-empt or react accordingly.
Flight Deck is the most sophisticated tool of its type in the marketing world and the Red Agency is the only PR team in Australia to have it. Very simply it is the future for PR planning, monitoring, analysis and gaining audience insights online.
To discuss Flight Deck please contact James Wright on +61 2 9963 7711 or email james.wright@redagency.com.au.
Red Agency Oracle
Our stakeholder auditing and mapping product
The Red Agency Oracle is our stakeholder auditing and mapping product. Through the Oracle we audit and map your stakeholders in terms of importance, influence, track and assess their position on a particular issue or topic, understand the individual influencers in that group and suggest levels and channels for engagement.
To discuss the Red Agency Oracle please contact James Wright on +61 2 9963 7711 or email james.wright@redagency.com.au.
CSR and Sustainability Workshop
Corporate Social Responsibility (CSR) has emerged as a significant theme in the global business community in recent years. The explosion of sustainability and in particular climate change, has led to a radical change in business strategy.
Our consultants have worked at the heart of CSR strategy for more than 10 years, working in partnership with clients around the world to promote their improved business practices. We believe a successful and sustainable CSR programme creates value in a business or organisation and can drive performance.
We have developed a bespoke CSR and Sustainability Workshop for clients looking at developing a new, or evolving a current, CSR programme. In addition to providing an introduction to CSR, the workshop will identify CSR and sustainability activities that already take place in the company, gaps that currently exist and raise ideas for new activities, policies or initiatives that could be implemented.