2017 Predictions

Red Agency 2017 Predictions and Trends

The rules of media, marketing and corporate reputation are being rewritten, with consumer behaviour and technology evolving in step. Businesses large and small are now having to invest more time in keeping up with the digitally driven disruption that is changing the marketing, media and PR playbook for everything that links back to customer experience.…

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Steve Fontanot & James Wright

Red Agency and Havas announce Steve Fontanot as new GM of experiential arm Red Guerilla

Leading PR, social and experiential agency, Red Agency and the Havas Village, is announcing the appointment of former Chieftain Communications founder Steve Fontanot as its new GM for Red Guerilla, its award-winning brand experience and experiential arm. Steve will be tasked with continuing to deliver ‘best in class’ consumer engagement through innovative and authentic brand…

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TB Chandon 0230 R4

Chandon McLaren Honda Partnership

  Overview: The 2016 Rolex Formula 1™ Australian Grand Prix saw the launch of the global partnership between Chandon and the McLaren Honda F1 team. Led by Jenson Button and Fernando Alonso, the glamourous sport was a perfect fit for leading sparkling wine brand Chandon. The key objective of the campaign was to illustrate how…

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Heineken Day-28

Heineken appoints Red Agency as part of major brand push

Heineken, the world’s most valuable international premium beer brand, has appointed Red Agency following a competitive pitch as its public relations partner to further build its presence in market and drive brand engagement and advocacy among its target audience. Red Agency is charged with developing and amplifying Heineken’s ‘Man of the World’ positioning, primarily aimed…

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Boohoo image

Boohoo.com

Overview: In January 2015, we were engaged by global fashion e-tailer boohoo.com to manage its social media community across Australia (AU) and New Zealand (NZ). We were tasked to provide the international e-tailer with strategic and creative direction, with a focus on the activation and maintenance of Boohoo’s Facebook, Twitter and Instagram accounts across both markets. Red…

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