Motorclassica

Motorclassica 2011

Red Agency was engaged by Events and Trade Fairs to roll out a public relations campaign to help drive attendance for the 2011 RACV Motorclassica at Melbourne’s Royal Exhibition Building. Read More…

Foodbank – Bridge the Hunger Divide 2011

Bridge the Hunger Divide campaign

Hunger in Australia affects about 2 million people every year, around 1 in 10, half of which are children, yet the issue is largely hidden. Many victims suffer in silence. Read More…

Run Melbourne, presented by The Age

The Age consumer marketing team engaged Red Agency for the second year to generate publicity for Run Melbourne, one of their major fundraisers of the year. Read More…

Yellow – Australia’s business directory

Yellow, Australia’s business directory, briefed Red Agency to launch its inaugural Wedding Guide, positioning it to consumers and advertisers as the one-stop-shop for planning a wedding. Read More…

Nickelodeon Kids Choice Awards

The program for Nickelodeon was broken into several distinct activities. Red Agency’s role was to:

- Manage the media relations
- Secure media partnerships
- Manage the Orange Carpet Read More…

Warner Bros. superhero world record attempt

How to celebrate the 75th anniversary DC Comics was the task.  Read More…

Cadbury Boost – Red Gets Roll’n For Cadbury’s

Red was briefed to drive sales of Cadbury Boost™ with 15–24yrs market in a creative, engaging way that also supported ATL activity – TV, outdoor and in-store. Read More…