Awards: two sides of the trophy

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Written by Account Director Elizabeth McKenzie 

In the last couple of years, Red Agency has brought home over 30 awards, including 2014 winning Large PR Agency of the Year (CommsCon), 2013 PR Consultancy of the Year (PRWeek Asia Awards), 2013 Campaign of the Year (PRIA Golden Target Awards) and several other awards for numerous campaigns including 5 Cannes Lions. Last year, we were the most awarded PR agency in Australia. Read More…

Pinning is winning for brands online

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Written by Jackie Holt

What started as a place for soon-to-be-wed women, travelbugs looking to stave off the wanderlust or people like me, whose obsession with interior design (cushions!) cannot be contained in one small apartment, Pinterest is quickly becoming another resource for businesses hoping to connect with consumers in a new way.  Read More…

Red Agency most shortlisted for CommsCon 2014 Awards

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Red Agency has topped the shortlist for the CommsCon 2014 Awards, with nine entries in total.

 

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Red Agency appoints Nigel Hickey to lead ‘Red Guerilla’ experiential practice

RED GUERILLA STACKED

February, 2014: Red Agency has appointed Nigel Hickey to head up its experiential division as the agency moves towards a greater strategic focus in brand experience and activation. The PR, social and experiential agency will rename the division “Red Guerilla”. Nigel Hickey joins from Traffik (part of Clemenger Group), and brings more than a decade of advertising and marketing experience to the team. Read More…

Red Agency wins Campaign of the Year 2013 at the PRIA Golden Target Awards

Red Agency was awarded Campaign of the Year 2013 at the PRIA Golden Target Awards for ‘The Most Powerful Arm Ever Invented’ campaign, which highlighted the challenges of duchenne muscular distrophy and urged people to help lobby the government for more funding.

Happy Birthday: Facebook turns 10

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Written by Jennifer McDermott

Facebook enters the double digits today, turning 10 years old. It’s hard to fathom that what began as a few guys with a dorm room and a dream today boasts a population that eclipses that of India. That’s 1.23 billion people. Read More…

On a mission to kill the press release

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Written by Account Director Elizabeth McKenzie

One of the things that Coca-Cola’s digital chief, Ashley Brown, was able to attribute the success of their recent campaign “Sharing Can” to, was their very own newsroom – a place where people who had journalism backgrounds held daily meetings at 9am to plan content – often on the fly. He also announced that Coke has embarked on a goal of reducing press releases by half this year and getting rid of them entirely by 2015. Read More…

Who Cares Wins

Red Agency managed and co-ordinated the ‘Who Cares Wins’ Event at Sydney Opera House to promote the charity One Young World, which gathers together young people from around the world to make positive and lasting change. Young people have more power to have their voice heard than ever. Read More…

2014: The Content Marketing Backlash Begins

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Written by James Wright, Managing Director – Red Agency & Havas PR Asia-Pacific

Content marketing has been one of the key PR trends for a while now, although the concept is 100+ years old the term is the latest ‘buzz word’. Read More…

Consumer tech company Griffin appoints Red Agency

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US consumer electronics company, Griffin Technology, has appointed its first Australian PR agency as it makes a major push into the Australasian market. Read More…