Heineken Day-28

Heineken appoints Red Agency as part of major brand push

Heineken, the world’s most valuable international premium beer brand, has appointed Red Agency following a competitive pitch as its public relations partner to further build its presence in market and drive brand engagement and advocacy among its target audience. Red Agency is charged with developing and amplifying Heineken’s ‘Man of the World’ positioning, primarily aimed…

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Crossman Communications merges into Red Agency

Havas owned PR, social and experiential agency, Red Agency, has expanded its team by merging marketing and communication specialist, Crossman Communications into its Sydney operation. Crossman Communications will take the Red Agency name in early 2016 with its founder, Jackie Crossman, taking on the role of Principal, Red Agency Sydney reporting to GM Aaron Crowther.…

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Reclaiming the Written Word

Written by Jackie Holt. I blame technology really. Auto-correct, Facebook, Text Speak. What started as a fun way to chat to friends, a quicker way to write and quite frankly, an assumption that technology will make up for our shortcomings – has slowly devolved our use of the written word to the point where our…

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PR 2.0: The new-aged PR agency

Written by Charmaine Tanti. Here at Red Agency we pride ourselves on having our fingers on the pulse of the PR industry and as those who work in the field will know, it’s a forever evolving beast! PR today is a different world to what it was even five years ago. Daily we’re carrying out…

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Red Agency Success At PRWeek Awards Asia

Red Agency took out  the top honours at this year’s PRWeek Awards Asia, taking out Australia / New Zealand PR Consultancy of the Year and a gold category win for Business-to-Business Campaign of the Year. The ‘Agency of the Year’ win at the region’s biggest showcase of PR campaigns, is the third year in a…

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tropfest

What’s the PR-oint?

By Nick Day There’s not a lot that shocks me, but I was recently taken back to hear Tropfest spent absolutely nothing on advertising in 2014. That’s right – $0. Can’t be right. A film festival of that size and notoriety not spending a single cent on advertising?! But how? Turns out it all went…

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