Analyst Relations
Successful analyst relations requires tailored programs that target the right people, through the right channels. We regularly undertake briefings, report audits and develop presentations for analysts on behalf of clients.
Over the years we have built a network of contacts with the analyst houses, influencers and key journalists. Our experience further extends to delivering successful analyst commentary, analysis and comment via numerous digital innovations.
Behavioural Change
Often the objective of a PR campaign is to change behaviour. Whether through media, online or via face-to-face activities, we have a track record of delivering positive and measurable behaviour change for government campaigns, brands and charities.
Whether it is to drive people to switch brand, improve health or become a volunteer we can create the right strategy for you.
CSR & Sustainability
Industry and government is becoming increasingly aware of the business case for CSR and sustainability and how it is acting as a key lever for
- improving business practices;
- winning business;
- reputation management, including defending and enhancing the brand;
- engaging existing or new stakeholders;
- brand differentiation
All of this means more and more brands want to get better at what they are doing and how they are doing it – and of course this means getting better at how they communicate it. Organisations want people to feel good about their brand, campaign or initiative. They want people to feel good about working for them and with them, feel good about buying from them, and feel good about investing in them.
Red Agency has significant award-winning experience working with big brands, SMEs, government and NGOs to do just this. Our General Manager was also named International CSR Leader at the PR News (USA) All Star Awards in 2008.
Design collateral and copywriting
We are specialist copywriters for speeches, websites, media information and marketing collateral. Upon understanding the audience, tone of the communication and length required we can devise powerful copy that successfully and articulately delivers your message.
Our in-house design team, which is part of our advertising arm, develop collateral ranging from internal and external magazines to beer mats, as well as technology related builds of websites and digital assets.
Our clients experience spans major international blue chips, SMEs, government departments and charities.
Communications Strategy
Understanding and gaining insight into our clients and their industry is of paramount importance to developing our approach, so, as a matter of course, we undertake immersion workshops with new clients and existing clients on a regular basis. We then use this intelligence to shape creative and innovative strategies to deliver messages to the target groups.
Red Agency has a proud track record in providing grounded strategic communications advice to our clients. Communications strategy underpins all of our activity for a client and requires ongoing development to ensure that the program continues to meet expectations and the key performance indicators.
Comprehensive Communications
Many clients want to access many of the PR/marketing services we offer. This could include media relations, sponsorship agreements, leveraging those sponsorship agreements, running promotions, organising speaking opportunities, organising events, producing collateral and/or writing by-lined articles.
Events
At Red Agency we have been involved in the delivery of media events for businesses large and small. From media events to major conferences to boat parties, our expert team will work to find the right location, theme and experience to meet your event requirement.
Issues and Crisis Management
We have a particular expertise in issues and crisis management, providing the right level of senior counsel to successfully manage a situation.
How do we go about this? We believe that planning for issues is as important as managing the issue itself. Scenario planning, assessing risks, agreeing responses, contact points and communication channels to activate, when a scenario happens, is all part of our strategic issues management approach.
Issues and crisis management is intrinsically linked to reputation management and building and maintaining trust with stakeholders. In addition to planning for such occurrences and managing the communications that arise from situations for clients, we also constantly monitor and highlight any potential issues that we believe may impact a client or their industry.
With the explosion of social media there is now very often a crucial requirement to be able to deal with issues in real time. Our advice and expertise enables our clients to communicate quickly and effectively with stakeholders.
Our experience includes dealing with product recalls, work related injuries, alleged criminal behaviour, factory closures, environmental issues, and regulatory and legislative issues.
Launches
Red Agency is Australia’s premier launch PR agency. We are passionate about creating ground-breaking, memorable and unique launch campaigns. Whether this is an experiential concept, a digital execution, an event or an iconic photo opportunity, our launches are grounded in creative strategy and deliver tangible results.
We have undertaken launch events for the likes of the Australian Government, Google, Hilton, Honda, Nickelodeon, Porsche, Tourism Australia, Warner Bros. and WWF.
Media relations
We work with our clients to develop their relationships with media. We continually invest in developing our contacts, understanding particular media outlets and individual journalists. We know what they want, how they want it and when they want it, whether this is a simple media release, an embedded video to support a story, or expert comment or analysis on a particular subject.
We track issues, monitor for trends and rapidly spot relevant opportunities to pitch to journalists. This proactive approach means our clients benefit and our own reputation builds with the media – they know they will get quality and targeted stories from Red Agency.
Social Media
Everyone is an expert in social media now… But are they really? We have been challenging conventional thinking in digital for many years now and our teams are working on campaigns every day that are powered by social media. We are strategic thinkers who identify targeted communities and influencers, and then attract them with the right vehicle to the content and conversation of our clients.
We have set up and/or manage social media assets for our clients, be this Youtube channels, Twitter feeds, Facebook pages, forums or blogs. We know what works and what doesn’t – the parameters of which are shifting all the time – and we have the confidence built on by experience to try what others wouldn’t dare.
In addition, as the Australian PR arm of the global advertising agency Havas, we have access to the very latest international trends, technology and thinking in this space, which we bring to the table, helping to shape social strategies that work.
Stakeholder relations
We work in partnership with our clients to understand their stakeholders and help shape a communications program to reach them. Effective stakeholder relations management is about communicating and influencing attitudes, decisions and behaviour. It is also about listening to other opinions and points of view, so that we can better understand particular stakeholders, perhaps find common ground and positions, and/or simply open a new dialogue.
We often, in advance of any stakeholder relations, use our Red Agency Oracle to undertake a stakeholder auditing and mapping exercise to gain as much insight as possible into these groups. For more information on how we do this visit the Red Agency Oracle page in Products.