Rachelle Cull, Corporate Partnerships Manager, NBCF and James Wright, CEO Red Agency APAC


Leading PR, social and experiential consultancy, Red Agency, has announced it will celebrate its 15th anniversary by rebranding to Pink Agency for the month of October. In line with Breast Cancer Awareness Month, Pink Agency will hold a number of events and initiatives designed to raise funds and awareness for the National Breast Cancer Foundation…

2017 Predictions

Red Agency 2017 Predictions and Trends

The rules of media, marketing and corporate reputation are being rewritten, with consumer behaviour and technology evolving in step. Businesses large and small are now having to invest more time in keeping up with the digitally driven disruption that is changing the marketing, media and PR playbook for everything that links back to customer experience.…


Red Agency enjoys success at 2016 PRIA Golden Target Awards

Leading PR, social and experiential agency, Red Agency, has picked up two awards and has been shortlisted in seven further categories at the 2016 Public Relations Institute of Australia (PRIA) Golden Target Awards, which this year celebrates its 40th year of recognising excellence in Australia’s public relations landscape. After winning six awards at PRIA’s national…

Steve Fontanot & James Wright

Red Agency and Havas announce Steve Fontanot as new GM of experiential arm Red Guerilla

Leading PR, social and experiential agency, Red Agency and the Havas Village, is announcing the appointment of former Chieftain Communications founder Steve Fontanot as its new GM for Red Guerilla, its award-winning brand experience and experiential arm. Steve will be tasked with continuing to deliver ‘best in class’ consumer engagement through innovative and authentic brand…

Fernando Alonso & Jenson Button Portrait 2

Red Agency Celebrates Chandon Appointment with Bubbles

Red Agency is cracking open the bubbles after being announced as Chandon’s new agency partner for an exciting upcoming campaign aligned to the brand’s major partnership with McLaren Honda following a competitive pitch. Red Agency will work with the broader Havas Village to deliver an integrated digital and PR campaign aimed at encouraging consumers to…

Heineken Day-28

Heineken appoints Red Agency as part of major brand push

Heineken, the world’s most valuable international premium beer brand, has appointed Red Agency following a competitive pitch as its public relations partner to further build its presence in market and drive brand engagement and advocacy among its target audience. Red Agency is charged with developing and amplifying Heineken’s ‘Man of the World’ positioning, primarily aimed…


Crossman Communications merges into Red Agency

Havas owned PR, social and experiential agency, Red Agency, has expanded its team by merging marketing and communication specialist, Crossman Communications into its Sydney operation. Crossman Communications will take the Red Agency name in early 2016 with its founder, Jackie Crossman, taking on the role of Principal, Red Agency Sydney reporting to GM Aaron Crowther.…


My First Year in PR: Good ideas have no hierarchy

Written By Andrea Philips. You’ve just finished your university degree, enjoying that feeling of accomplishment after years of study and you think you’re at the top of your PR game, especially when you see first year students nervously wandering around campus! The reality however is that the hard work is just beginning as the world…