Reclaiming the Written Word

Written by Jackie Holt. I blame technology really. Auto-correct, Facebook, Text Speak. What started as a fun way to chat to friends, a quicker way to write and quite frankly, an assumption that technology will make up for our shortcomings – has slowly devolved our use of the written word to the point where our…

Red Agency

Red Agency hits Golden Target at 2015 PRIA Awards

PR, experiential and social agency, Red Agency, has one again taken out the coveted Large Consultancy of the Year award at the 2015 Golden Target Awards for what is believed to be an unprecedented two years in a row. The Awards, held in Hobart, were attended by finalists from the Golden Target State Awards from…

Larry and Monique IN_Sign My Name

PR 2.0: The new-aged PR agency

Written by Charmaine Tanti. Here at Red Agency we pride ourselves on having our fingers on the pulse of the PR industry and as those who work in the field will know, it’s a forever evolving beast! PR today is a different world to what it was even five years ago. Daily we’re carrying out…


Red Agency Success At PRWeek Awards Asia

Red Agency took out  the top honours at this year’s PRWeek Awards Asia, taking out Australia / New Zealand PR Consultancy of the Year and a gold category win for Business-to-Business Campaign of the Year. The ‘Agency of the Year’ win at the region’s biggest showcase of PR campaigns, is the third year in a…


What’s the PR-oint?

By Nick Day There’s not a lot that shocks me, but I was recently taken back to hear Tropfest spent absolutely nothing on advertising in 2014. That’s right – $0. Can’t be right. A film festival of that size and notoriety not spending a single cent on advertising?! But how? Turns out it all went…

HTC Vive_White

Keeping an eye on Virtual Reality

By Elizabeth McKenzie In my career I’ve been an integral part of the launch teams for a range of innovative tech companies – many of whose products have made a significant impact to the consumer gadget territory. The great thing about working on Tech PR is that I do get a lot of perks from…

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What to expect in PR in 2015

Written by Havas PR North America CEO, Marian Salzman As we do at this time every year, my colleagues at Havas PR and I have spent the past few months preparing trend forecasts on everything from fashion and food to social responsibility and the Uberisation of all aspects of life. Now it’s time to use…

New Brisbane Team 2014

Red Agency and Graymedia merge in Brisbane

Red Agency has expanded its operations in Queensland with Graymedia merging into its Brisbane office. The move is part of a strategic investment plan to increase its profile and footprint in the Sunshine State. Founded in 2009 Graymedia is well respected on the Brisbane PR scene and brings key strengths in healthcare, mining and resources,…


What do we look for in interns?

Written by Sonia Heng At Red Agency, we receive a large amount of applications for internships across all three of our offices and even have a backlog of people waiting to intern with us! We recognise the importance of internships in providing experience to students, as well as an insight to the workings of an…