Group COO, Havas Worldwide Australia and Managing Director, Red Agency & Havas PR APAC
CommsCon PR Leader of the Year 2014
PRCA Consultant of the Year 2008
PR News International CSR Leader 2008
James Wright is a multi-award winning PR practitioner with broad ranging experience across consumer and corporate communications. James has particular specialisms in CSR and sustainability and crisis and issues management. In addition to his role running Red Agency, James leads the Havas PR network across Asia-Pacific.
He is a national board member of the Public Relations Institute of Australia and in 2013 was Australia’s PR jury representative at two prestigious international festivals, the Cannes Lions and CLIO Awards.
Under James’ leadership, Red Agency was named Large PR Agency of the Year and shortlisted for Best PR Employer at the 2014 CommsCon Awards. In 2013 Red Agency also won Asia-Pacific Agency of the Year at the PR Week Asia-Pacific Awards.
James was named PR Leader of the Year at the 2014 CommsCon Awards, and in 2008 was awarded Public Relations Consultancy Association (UK) Consultant of the Year and also named International CSR Leader by PR News (USA) at their annual All Stars Awards. In 2007 James conceived the Chartered Institute of Public Relations Environmental Sustainability Guidelines and chaired a select steering committee that developed them. This guide for PR practitioners was launched in 2008 and was devised to help those undertaking green communication.
Principal, Red Agency Melbourne
Grant’s work primarily covers the corporate sector. It is mainly the thinking power behind communications strategies, workshops, developing community consultation programs and stakeholder management strategies.
His background in journalism also ensures the writing developed by the agency are of the highest quality.
Grant has worked across all levels of government, although the majority of this work has been at a state government level, the most recent being the Never Leave Kids In Cars campaign for the Department of Education and Training.
The range of corporate clients he has worked across include Linfox, Qatar Airways, carsales.com.au, Warrnambool Cheese and Butter, Origin, ICD Property, Steller property group as well as IT clients Tellabs, Coriant, Infinidat and NEC.
Principal, Red Agency Sydney
Jackie Crossman is a distinguished member of the Australasian PR community by any measure – longevity, client acquisition and impact, industry service, peer recognition or awards success.
A Fellow of the Public Relations Institute of Australia (PRIA) and frequent judge of PRIA’s Golden Target Awards and State Awards for Excellence and Mumbrella’s CommsCon Awards, Crossman is a corporate and marketing communications specialist with extensive experience and expertise in issues and crisis management, social media activation, event and sponsorship solutions and media strategy, relations and interview skills training.
Her early career was in radio and after a grounding in PR with global firm Burson-Marsteller, Crossman founded her own consultancy in New Zealand in 1988, a business that eventually became Porter Novelli New Zealand of which she was Managing Director.
Prior to forming Crossman Communications again in Australia in 2003, she was Executive Director of NISAD Schizophrenia Research based at the Garvan Institute in Sydney.
The creator of the long-running Weet-Bix Kids Tryathlon, National Vegetarian Week and ‘Thank You Day’ for Research Australia, Crossman has counseled many of Australia’s most successful companies and has won multiple PR awards at state, national, regional and global level. She is the current B&T PR Woman of the Year.
Crossman Communications merged with Red Agency at the beginning of January 2016, with Jackie taking on the role of Principal of the Sydney operation. She has extensive experience in the food and agricultural sectors and has worked with Horticulture Innovation Australia across multiple industries including Macadamias, Summer Stonefruit and Bananas for seven years.
Principal, Red Agency Brisbane
Mining, health care, sport, IT, consumer, education, not-for-profit and tourism are just some of the many industries in which Yasmine has applied her strategic planning and development skills which, together with her in depth knowledge of all forms of media and an independent approach to marketing, make her an asset to any organisation of any size.
Having founded and successfully run her own PR agency for over six years before merging her firm with Red Agency, Australia’s most awarded PR, experiential and social agency, Yasmine has extensive experience as a company director and works closely with board members, government officials and company executives for leading national and international firms.
Yasmine prides herself on being a leader and mentor to all those around her and always looks to foster new talent.
Incredibly dedicated, energetic and creative, Yasmine is highly regarded within the communications industry and has actively worked to improve standards by donating time to the Public Relations Institute of Australia as the Queensland President, as a Director on the National Board and as a Fellow. She regularly provides guest lectures to students at Queensland University of Technology, Bond University, University of Southern Queensland and University of the Sunshine Coast.
Client Services Director, Red Agency Sydney
Grant has nine years’ experience as a communications professional starting his career with five years at Grayling in London. During his time with Grayling Grant developed from a junior to a strong Account Manager working mainly in the corporate blue chip space with clients such as HSBC, Santander UK, Jaguar Land Rover and Sony, the latter two delivering campaigns across five or more markets in Europe.
Following his time in London Grant moved to Doha to take up a position within the Communications Directorate at the Qatar Foundation. Grant’s role as PR Services Manager was to advise the 60 or so different entities within the Foundation on their PR strategies and campaigns, during this time he also worked with the team to develop the Foundation’s 2020 communications strategy.
Subsequently Grant moved to Dubai working for Ketchum as a Senior Account Director across a range of regional accounts from Maserati General Overseas Markets to Google MENA. After Ketchum he spent some time with Weber Shandwick as a consultant for their biggest client First Gulf Bank. His final role in the Middle East found Grant working in house within the strategy department at Intigral – the digital arm of Saudi Telecom Company.
Head of Social
She previously worked with leading Australian brands such as Hungry Jack’s, Dan Murphy’s and Vegemite at Saatchi & Saatchi Australia, Channel T and REBORN.
Dav’s expertise stretches across social, content and amplification strategy, creative campaign development and delivery, listening and community engagement, lead generation, social PR integration and influencer marketing as well as social SEO and actionable insight driven data/strategy optimisation.
Head of Technology
Originally from New Zealand, Anna has more than 12 years of experience in the APAC communications industry, specifically across Australia, New Zealand, China and Singapore.
Moving to Sydney eight years ago, Anna led integrated campaigns, harnessing the new opportunities of social media to reach new audiences and continued to build her impressive track record across the technology, corporate, finance, aviation, health, travel and consumer sectors.
Anna’s ability to think both strategically and creatively, has delivered highly successful B2B & B2C campaigns for clients that include Acxiom, Tech Mahindra, Bayer, Acciona, Honeywell Aerospace, eHarmony, Salmat, JAX Tyres, Tigerair, China Southern Airlines, Finnair, Hertz on Demand, Cook Islands Tourism, Christchurch & Canterbury Tourism, COMO Hotels & Resorts, Zuji Travelocity. Capgemini, Yahoo!7, NEC, Vivid, Reckon, Adecco, Ajilon, MyRepublic and CSIRO’s Data61.
Head of Consumer
Adam has developed and led programs for some of the biggest brands and organisations across ANZ and the globe. Client experiences includes Heineken, Coca-Cola, Mondelez International (including work with Cadbury and Philadelphia), Guinness World Records, Reckitt Benckiser (including work with Aerogard and Vanish NapiSan), VEVO, Guvera, Accor Hotels, Jack Daniel’s, Stayz and Jetts.
He has also worked on a number of campaigns which have received domestic and international acclaim. Highlights include a consumer campaign he developed for Cadbury in 2014, which included the creation of a world-first Facebook-powered vending machine, matching people to chocolate flavours, which generated widespread international coverage. He also worked on an award-winning campaign for Aerogard, developing the Mozzie Index, which predicts the intensity of mosquito activity based on environmental conditions. Adam also led the PR team in supporting HIV Testing Week for NSW Health which picked up two awards at the 2015 PRIA Golden Target Awards.
Adam previously spent four years at leading consumer PR agency House PR (formerly Henry’s House), responsible for delivering extensive media coverage across a diverse client list from large domestic and global consumer brands to all major UK television broadcasters.
Clients included the BBC (including the BBC’s flagship music event the Electric Proms), Tourism New Zealand, the Discovery Channel, ITV (including American Idol), Channel 4 (including one of the UK’s biggest summer music events, T4 On The Beach), Save the Children, Bebo, AOL (including The Huffington Post) and Sailor Jerry rum (including celebrating the pioneering tattoo artist, Norman “Sailor Jerry” Collins).
Client Services Director, Red Agency Melbourne
Starting her career as a journalist for Australian Gourmet Traveller magazine and 2GB radio, Felicity’s understanding of the media from both sides has shaped her ability to deliver strategic campaigns for clients across all sectors.
Felicity understands the importance of storytelling and the way brands can shape people’s lives or businesses when told emotively, passionately and steeped in truth.
With this understanding, Felicity has been able to create tailored approaches for some of Australia’s biggest brands and enabled them to resonate with households in meaningful ways – including Qatar Airways, McDonald’s, NAB, Origin, Bulla Dairy Foods and many other prominent Australian brands and businesses.
Highly experienced in media relations, Felicity’s skills go far beyond the media and are honed from extensive work across integrated advertising and marketing campaigns; social & digital media, talent management and event planning.
Felicity also has an acute interest in crisis & issues management, where she has been part of many strategic advisory teams responsible for both the planning and management of internal and external issues.