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Jack Daniel’s

Overview: With a number of new craft whiskey brands available on shelves, Jack Daniel’s was losing prominence and dropping in popularity amongst shoppers. To help raise the brand’s profile, Red Agency was tasked with creating a campaign aimed at whiskey-loving, 40+ blue collar workers, to remind them of Jack Daniel’s and its simplicity.   Execution:…

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16-04-2014 1-16-32 PM

Immortalisation of Louie The Fly

Mortein is Australia’s leading pest control brand. Louie the Fly is Mortein’s brand mascot; he heads up the longest continuously running campaign in television history. Mortein’s primary objective was to strengthen the connection that Louie has with his fan base and reach younger generations that are either new or future consumers to the category. Overview:… Details