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Boohoo.com

Overview: In January 2015, we were engaged by global fashion e-tailer boohoo.com to manage its social media community across Australia (AU) and New Zealand (NZ). We were tasked to provide the international e-tailer with strategic and creative direction, with a focus on the activation and maintenance of Boohoo’s Facebook, Twitter and Instagram accounts across both markets. Red…

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Sunny Queen

SUNNY QUEEN AUSTRALIA

Overview: Red Agency was engaged by Sunny Queen Australia in January 2015 to manage a crisis issue. The success of our strategy and execution with media management and key messaging impressed the company so much that they retained us to manage ongoing media relations, event management and stakeholder engagement to build confidence in the brand,…

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Australian Taxi Industry Association’s ‘grab a cab!’ Campaign

Overview:  Red Agency was engaged by the Australian Taxi Industry Association (ATIA) in August 2014 to implement a major public relations, social media and marketing campaign to combat the emergence of illegal ride-hailing applications, such as UberX. The taxi industry was feeling extremely threatened by this new service that, although illegal in every state, was rapidly…

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FUZE TEA

Overview: FUZE TEA is an international iced tea brand which has been brought to the Australian market by Coca-Cola. Similar to Heineken, Red Agency engaged a selection of influencers to help drive brand awareness and showcase the brand’s credentials and the role it plays in social occasions that we would then utilise post-launch over a…

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Pampas Re-pie-cling

Overview: With sales in pasty declining YOY, Pampas Pastry needed a way to stabilise its declining sales figures and encourage more people to make pies. Red Agency worked with our sister agencies Havas Worldwide and Havas Media to launch ‘Re-pie-cling’.  An integrated campaign with a focus on PR and Social Media, we aimed to reduce…

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Jack Daniel’s

Overview: With a number of new craft whiskey brands available on shelves, Jack Daniel’s was losing prominence and dropping in popularity amongst shoppers. To help raise the brand’s profile, Red Agency was tasked with creating a campaign aimed at whiskey-loving, 40+ blue collar workers, to remind them of Jack Daniel’s and its simplicity.   Execution:…

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