What flavour do you favour

Cadbury Dairy Milk

  Overview: The Cadbury Dairy Milk block chocolate range is a key component of the overall Cadbury and Mondelez International offering. Red Agency was engaged in 2014 to assist in re-launching the Cadbury Dairy Milk brand and to support its new brand messaging. Cadbury was moving away from its previous ‘Joyville’ campaign and wanted to…

Consumer 5 – Jetts

Jetts – An Inspired Journey

Red Agency was engaged by Jetts for integrated  expertise in consumer media relations, a features and thought-leadership program at a national and regional level, and crisis communications. Overview: Jetts were seeking a steady flow of publicity on both national and local levels around members and club activities as the strength of their business lies in… Details
Consumer 4 – Buy the Sky-square

Buy The Sky

Red Agency worked with the Royal Flying Doctor Service (RFDS) to create and launch the charity’s biggest and most innovative fundraising campaign to-date: ‘Buy the Sky’ Overview: Buy the Sky is a national fundraising campaign, designed to raise cash and awareness of the critical services the RFDS provides. For $50 you can buy a virtual… Details
Consumer 3 – Helga’s

Helga’s 90% Wholegrain

Red Agency was briefed to provide media relations support for Helga’s 90% Wholegrain campaign, promoting Helga’s bread as a nutritious source of fibre for Australian women. Overview: Our primary objective was to raise awareness of health benefits of wholegrains, promote Helga’s products as a quick and easy breakfast option for Australian women and combat negative… Details

Vanish – Tipexchange

Vanish NapiSan was seeing a decline in their products, with over-simplified marketing leading to consumers with higher expectations that could be delivered. INSIGHT Red Agency was engaged by assisting with The Tip Exchange campaign to connect with this audience and create talkability and interest in the brand through an integrated experiential campaign, using PR, a… Details

Ebay Christmas Campaign

While bricks and mortar retailers receive between 20%-40% of their sales in the lead up to Christmas, this is the period that eBay sees a decline. Red Agency was engaged to drive awareness, consideration and purchase and help eBay challenge perceptions that it is just an auction site and tap into the emotional trigger of… Details