U

Overview: Red Agency was tasked with launching Western Sydney University – formerly The University of Western Sydney. Our brief was to launch the new brand positioning to the media, key stakeholders and public in the run up to Open Day. During the life of the campaign we were also required to respond extremely quickly to a leak…

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MONDELEZ-MOBILE-FUTURES-SCREEN_1

Mondeléz Mobile Futures

Overview: Mondelēz International has launched a new mobile marketing initiative called Mobile Futures which aims to ignite the company’s consumer connections by collaborating with startup entrepreneurs. Selected startups will work with five brands including – Cadbury Dairy Milk, Marvellous Creations, Cadbury Favourites, Philadelphia cream cheese and belVita breakfast biscuits – to accelerate and scale existing…

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Corporate 4 -UNF

United Nations Foundation

Red Agency is working with the United Nations Foundation in 10 markets around the world to help change the media perception of climate change and the current scepticism behind the science supporting human impacts upon the environment. Overview: To strengthen the position of the UN Foundation, Red Agency needed to collaborate with a number of… Details
Origin energy tales

Origin Energy Tales

There is a pressing need to improve Australians’ understanding and satisfaction towards the energy industry. Red Agency worked with Australia’s largest energy provider, Origin, to drive awareness of its Origin Energy Tales. Overview: The campaign was aimed at putting energy industry information into people’s hands in a light-hearted and accessible way by placing interesting and… Details
End Hunger

Foodbank Australia

Foodbank is Australia’s largest hunger relief charity but it has a very limited profile. While many charities have explored issues of poverty, there was limited data that showcased the scale of hunger in Australia and who was being affected. Without formal data, Foodbank struggled to gain attention from the media, the general public and sufficient… Details
Corporate 1 – Earth Hour

Earth Hour

In December 2006, Sydney pledged to turn out the lights for one hour in March 2007, to show the world what can be achieved if consumers and businesses work together. INSIGHT WWF-Australia charged Red with spreading the message. Red developed a comprehensive media relations campaign to raise awareness across all levels of Sydney society from… Details