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Boohoo.com

Overview: In January 2015, we were engaged by global fashion e-tailer boohoo.com to manage its social media community across Australia (AU) and New Zealand (NZ). We were tasked to provide the international e-tailer with strategic and creative direction, with a focus on the activation and maintenance of Boohoo’s Facebook, Twitter and Instagram accounts across both markets. Red…

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Social media 4 – Thermoskin

Thermoskin Community Sports Fund

Red Agency was engaged to develop Thermoskin’s very first Community Sports Fund which would enable grass roots sporting clubs in Australia to apply for up to $1,500 in funding. Overview: The funds would help sporting clubs to upgrade their equipment or better their training facilities which in turn helped Australians participate in much-needed exercise. Red… Details
Social media 3 – Vanish Napisan

Vanish Napisan Sponsors The White House

Winner of two Spikes Asia Awards, including Best Integrated Campaign led by PR. It is also shortlisted in the London International Awards. Overview: ‘Whiter whites’ is a laundry message that has been around for decades. Consumers are overly familiar with the traditional methods of delivering this message, especially on traditional mediums, from ‘the doorstep challenge’… Details
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Vanish – Tipexchange

Vanish NapiSan was seeing a decline in their products, with over-simplified marketing leading to consumers with higher expectations that could be delivered. INSIGHT Red Agency was engaged by assisting with The Tip Exchange campaign to connect with this audience and create talkability and interest in the brand through an integrated experiential campaign, using PR, a… Details