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Mondeléz Mobile Futures

Overview: Mondelēz International has launched a new mobile marketing initiative called Mobile Futures which aims to ignite the company’s consumer connections by collaborating with startup entrepreneurs. Selected startups will work with five brands including – Cadbury Dairy Milk, Marvellous Creations, Cadbury Favourites, Philadelphia cream cheese and belVita breakfast biscuits – to accelerate and scale existing…

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HTC Smartphone Promotion

Overview: Appointed as the retainer agency for ANZ, Red Agency has been managing the promotion of the suite of HTC Smartphones in the region. With a variety of innovative Smartphones available in the market, our primary objective was to showcase how the young and innovative company has been excelling in areas of design and sound.…

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16-04-2014 2-47-15 PM

Google

Every year, Google releases its Zeitgeist – its list of the most popular search terms that Australians tapped into Google.com.au. Overview: Naturally attracting media interest, Google’s challenge to Red Agency was to move beyond the generic story run straight from the media release and aim for bigger, unique stories that would excite Australians about Google… Details
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Parrot

  Overview: Red Agency was engaged by Parrot to announce the launch of their newest product, Flower Power in the Australian market and entice media to try the product, and share their experience with their readers. Our primary objective was to engage with technology and consumer media and generate excitement around the product, to secure large…

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16-04-2014 10-19-57 AM

SuccessFactors

Overview: SuccessFactors is the leading provider of cloud-based Business Execution (BizX) software solutions to organisations of all sizes, with more than 8 million users across multiple industries and geographies. Although SuccessFactors has more than 3,200 customers in more than 168 countries using its application suite in 34 languages, its Australian profile is still in its early… Details