16-04-2014 10-19-57 AM
Overview:

SuccessFactors is the leading provider of cloud-based Business Execution (BizX) software solutions to organisations of all sizes, with more than 8 million users across multiple industries and geographies. Although SuccessFactors has more than 3,200 customers in more than 168 countries using its application suite in 34 languages, its Australian profile is still in its early stages. Red Agency was tasked with helping SuccessFactors raise its local spokespersons visibility in Australia.

 

Execution:

Red Agency focused on raising brand awareness and increasing SuccessFactors’ share-of-media-voice and to increase spokesperson visibility for the new local country manager.

Red Agency developed a communications strategy which includes drafting local media releases, case studies and spokesperson commentary. In addition, Red created a spokesperson media contact card, which purpose is to promote the local expertise at SuccessFactors by having each Australian spokesperson profiled with his/her details and knowledge of newsworthy talking points.  The idea behind these cards is that a journalist can keep it as a handy resource of potential spokespeople for commentary should a media opportunity arise.

 

Outcomes:

Since Red Agency came on board, SuccessFactors  has enjoyed quality media coverage in top tier media including:

  • BRW
  • Sky Business News
  • The Australian
  • The Australian Financial Review

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