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Overview:

Red Agency has worked with carsales.com.au for most of 2015 on a project by project basis.

The tasks we have undertaken include:

  • Creating and promoting the carsales quarterly insights report
  • Media training its top 16 executives
  • Promoting its 2015 Car of the Year
  • Getting its drink driving test on ACA
  • Creating a Wikipedia entry
  • Developing its annual report and interim report
  • Ad hoc media relations activity
  • In 2016, we have also started to work with another carsales business, Redbook
Execution:

To date our media relations outreach has concentrated on broadcast, primarily because News Ltd (carsguide) and Fairfax (drive) have competitor products.

Outcomes:

Across several projects Red Agency has achieved the following outcomes:

  • Secured over 50 pieces of coverage for various projects
  • For the carsales quarterly insights report, 37 pieces of coverage were secured, with a total potential reach in excess of 15 million
  • For carsales Car of the Year Awards in 2015, we secured 20 pieces of coverage in total, including 11 broadcast pieces
  • Total reach of the Car of the Year Awards campaign was over 200,000

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