Red Agency was engaged by Jetts for integrated  expertise in consumer media relations, a features and thought-leadership program at a national and regional level, and crisis communications.
Consumer 5 - Jetts

Overview:

Jetts were seeking a steady flow of publicity on both national and local levels around members and club activities as the strength of their business lies in community.

Execution:

Dedicated to the Jetts journey, Red Agency liaise with club owners and managers across the country on a daily basis to:

  • Identify strong case studies
  • Gain insights on upcoming fitness trends
  • Educate franchisees how to get the best from PR
  • Pitch successful and inspiring member case studies
  • Submit Jetts for relevant industry and business awards and secure media coverage to celebrate the passion and success of both groups and individuals within the fitness/health industry

Outcomes:

  • Secured over 140 pieces of coverage in 8 months, across all media channels including: newspaper, magazine, online, TV, radio and social media
  • Gained over $1,000,000 worth of publicity
  • Increased brand awareness nation-wide through coverage in metro and local newspapers and trade publications
  • Forged strong relationships between Jetts clubs and relevant media – including national, metro and local
  • Profiled many inspiring members across the country, and publicised the best industry professionals announced at Jetts 2013 Awards
  • Jetts announced top ranking fitness group on the 2013 BRW Fast Franchise list