Red Agency is cracking open the bubbles after being announced as Chandon’s new agency partner for an exciting upcoming campaign aligned to the brand’s major partnership with McLaren Honda following a competitive pitch.
Red Agency will work with the broader Havas Village to deliver an integrated digital and PR campaign aimed at encouraging consumers to celebrate the everyday with Chandon. Activity will kick off in Australia next month aligned to the F1 Grand Prix race schedule. The campaign will be used as the global standard for Chandon’s McLaren Honda partnership throughout the 2016 season.
James Wright, Managing Director of Red Agency, said: “Our team are really excited to be working with Chandon to support their global partnership with McLaren Honda. As a Village, we’ve taken a very unexpected approach with our creative across channels
Cathryn Boudiak, Senior Marketing Manager at Moet Hennessy said: “Red Agency presented a great idea that really encapsulated the spirit of Chandon and our partnership with McLaren Honda. It’s a very different approach for us so I’m really looking forward to seeing it in market next month.”