Meet our senior team
PRCA Consultant of the Year 2008
PR News International CSR Leader 2008
James Wright is a multi-award winning PR practitioner with broad ranging experience across consumer and corporate communications. James has particular specialisms in CSR and sustainability and crisis and issues management. In addition to his role running Red Agency, James leads the Havas PR network across Asia-Pacific.
He is a national board member of the Public Relations Institute of Australia and in 2013 was Australia’s PR jury representative at two prestigious international festivals, the Cannes Lions and CLIO Awards.
In 2008 James was named Public Relations Consultancy Association (UK) Consultant of the Year and in the same year was also named International CSR Leader by PR News (USA) at their annual All Stars Awards. In 2007 James conceived the Chartered Institute of Public Relations Environmental Sustainability Guidelines and chaired a select steering committee that developed them. This guide for PR practitioners was launched in 2008 and was devised to help those undertaking green communication.
In 2012 James led Red Agency to become the most awarded PR team in Australia. The team picked up 12 international and national awards, including being the first PR agency in Australia to win two Cannes Lions. Already in 2013 the agency has picked up a further 9 awards, including 3 more Cannes Lions and being named “APAC Consultancy of the Year 2013” by PR Week Asia.
Currently James works with numerous major brands and organisations including Accor Hotels, New South Wales Government, Origin Energy, Reckitt Benckiser, WWF Australia and Yahoo!7.
Prior to joining Red Agency James was a managing director at international PR consultancy Grayling where he led many international accounts, including Coca-Cola, HSBC, Jaguar Land Rover (including the launch of the Range Rover Evoque) and Sony.
Grant Titmus – Principal
Grant is a highly experienced and award-winning PR executive. He has more than a decade’s experience in PR across a wide cross-section of industry sectors. He has won 14 public relations awards across event management, comprehensive communications, and issues and crisis management.
Grant has the ability to work across both the corporate and consumer sectors. He has also has considerable experience working at all three tiers of government and for clients in the IT sector. His work is mainly the thinking power behind communications strategies, issues management, writing and editing, as well as developing community consultation programs and stakeholder management strategies. His journalism background is invaluable in ensuring the angle is right and that written material leaving Red Agency is of the highest quality.
Grant’s career began in journalism where he worked in newspapers in Tasmania (Launceston Examiner), London (TNT International), Hong Kong (the South China Morning Post) and The Age in Melbourne where he was the chief sub-editor for nearly five years.
Rachel White - Principal
Rachel White is a highly experienced PR and consumer marketing executive. She has a broad range of experience gained from both PR agency and in-house roles including consumer, tourism, media, consumer technology, corporate and government sectors.
Prior to joining Red Agency Rachel was Global PR & Media Director for Tourism NT. In this role she was responsible for consumer PR strategies and programs across Australia and eight key international source markets; global social media and consumer engagement; Ministerial media advice; crisis and issues management; directing national and international media programs and internal communications.
Rachel’s client experience includes planning and managing strategic communications programs for Etihad Airways, Hewlett Packard, The Australian Women’s Weekly, Berocca, Bosch, PayPal, Wrigleys, Veet, Clearasil, Pine O Cleen, Mortein, Bam, Morgan & Banks, Britannica and various technology vendors such as WRQ and Chordiant Software.
Rachel managed the strategic communications function for AOL Australia and The Travel Corporation (Trafalgar Tours, Contiki Holidays, Insight Vacations, Creative Holidays, AAT Kings, Uniworld and Radical Travel) including consumer engagement, media programs, industry relations, crisis and issues management and senior internal counsel.
Rachel’s career began in magazine publishing with consumer marketing and editorial roles at several Pacific Magazines titles including New Idea, Girlfriend, TV Hits and That’s Life.
Elizabeth McKenzie – Account Director
Elizabeth is a consummate PR consultant at Red Agency. She has over eight years of strategy experience gained across a variety of industry sectors including corporate, IT&T, government and the consumer sector. Her strong and varied media experience benefits clients who are looking for advice in implementing a tactical stakeholder engagement program.
Liz has designed and led a range of major PR campaigns that has delivered outstanding results on key message delivery and stakeholder awareness. Some of her clients include Microsoft, Google, Capgemini, SuccessFactors, RSM Bird Cameron, Kelly Services, The Department of Environment Climate Change and Water (NSW), Symantec Hosted Services, Trend Micro, Cable&Wireless, Etihad Airways, BMW, Reckitt Benckiser, Wrigleys and the Business Software Alliance.
Liz is responsible for strategic client counsel, media and influencer outreach strategies, corporate and issue management as well as business development for Red Agency.
Her strength lies in developing PR programs that deliver effective and quantifiable results for clients operating in tech and B2B markets and she is passionate about the application of digital to drive brand awareness and enhance customer experience.
Anna Murphy – Account Director
A highly experienced PR professional with over nine years’ experience within the consumer and corporate PR sectors, Anna has an in-depth knowledge of the communications process from strategic planning to creative and implementation. Her experience spans a range of sectors including consumer lifestyle, food & beverage, telecommunications, not-for-profit, retail, travel & tourism, arts & culture, financial, engineering and the public sector.
Prior to her Account Director role at Red Agency, Anna was self-employed as a Communications Consultant in Dublin, Ireland. She worked for a telecommunications brand alongside a Digital Advertising Agency team, providing corporate counsel and managing PR strategy for a new mobile brand in the Telefonica Digital Group. She also worked with stakeholder committee groups providing communications strategy and destination-marketing PR services for a state commercial harbour company and local business association.
She developed a strong reputation for media relations and client management at renowned full-service agencies in Dublin where she managed integrated communications campaigns across a range of sectors.
At Red Agency, Anna is responsible for client account management, agency management, media relations and outreach strategies as well as business development for Red Agency Brisbane.
Client experience includes: ’48′ mobile, the O2 Ability Awards, Sightsavers, Volunteering Ireland, ABSOLUT vodka, Siemens, Barberstown Castle, Temple Bar Cultural Trust, Organisation Mondiale Coiffure and Irish Hairdressers Federation, Kanchi, and Irish Distillers Pernod Ricard wine and champagne brands Jacobs Creek, Brancott Estate, G.H. Mumm, Perrier-Jouët.