Category: News

Heineken appoints Red Agency as part of major brand push

Heineken, the world’s most valuable international premium beer brand, has appointed Red Agency following a competitive pitch as its public relations partner to further build its presence in market and drive brand engagement and advocacy among its target audience.

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My First Year in PR: Good ideas have no hierarchy

You’ve just finished your university degree, enjoying that feeling of accomplishment after years of study and you think you’re at the top of your PR game, especially when you see first year students nervously wandering around campus! The reality however is that the hard work is just beginning as the world of a full-time job brings a completely new set of opportunities and challenges.

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Reclaiming the Written Word

I blame technology really. Auto-correct, Facebook, Text Speak. What started as a fun way to chat to friends, a quicker way to write and quite frankly, an assumption that technology will make up for our shortcomings – has slowly devolved our use of the written word to the point where our future generations could soon be communicating entirely via poop emojis (or Oxford Dictionary’s Word of 2015).

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Red Agency hits Golden Target at 2015 PRIA Awards

PR, experiential and social agency, Red Agency, has one again taken out the coveted Large Consultancy of the Year award at the 2015 Golden Target Awards for what is believed to be an unprecedented two years in a row. The Awards, held in Hobart, were attended by finalists from the Golden Target State Awards from around the country.

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PR 2.0: The new-aged PR agency

Here at Red Agency we pride ourselves on having our fingers on the pulse of the PR industry and as those who work in the field will know, it’s a forever evolving beast! PR today is a different world to what it was even five years ago. Daily we’re carrying out tasks that didn’t even exist then, so the usual challenge of trying to explain what you do to your parents is only getting harder!

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Red Agency Success At PRWeek Awards Asia

Red Agency took out  the top honours at this year’s PRWeek Awards Asia, taking out Australia / New Zealand PR Consultancy of the Year and a gold category win for Business-to-Business Campaign of the Year.

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What’s the PR-oint?

There’s not a lot that shocks me, but I was recently taken back to hear Tropfest spent absolutely nothing on advertising in 2014.

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Keeping an eye on Virtual Reality

In my career I’ve been an integral part of the launch teams for a range of innovative tech companies – many of whose products have made a significant impact to the consumer gadget territory. The great thing about working on Tech PR is that I do get a lot of perks from working closely with these giants and start-ups. I am often one of the first people to hear about new technologies before it becomes mainstream. Sometimes, if I’m really lucky, I even get to experience them before launch.

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