Our Latest News

The art of cold calling

It is called the gift of the gab for a reason. Being able to chat comfortably with a stranger and communicate your message in an effective manner, all the while leaving a memorable and lasting impression with someone you have never physically met, is no easy task.

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First year in PR: Survival of the fittest

Surviving your first year in public relations is no easy feat and not for the faint-hearted. There will be sleepless nights, stressful days, deadlines to meet and a myriad of requests and demands you feel you simply cannot meet.

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Awards: two sides of the trophy

In the last couple of years, Red Agency has brought home over 30 awards, including 2014 winning Large PR Agency of the Year (CommsCon), 2013 PR Consultancy of the Year (PRWeek Asia Awards), 2013 Campaign of the Year (PRIA Golden Target Awards) and several other awards for numerous campaigns including 5 Cannes Lions. Last year, we were the most awarded PR agency in Australia.

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Pinning is winning for brands online

What started as a place for soon-to-be-wed women, travelbugs looking to stave off the wanderlust or people like me, whose obsession with interior design (cushions!) cannot be contained in one small apartment, Pinterest is quickly becoming another resource for businesses hoping to connect with consumers in a new way. 

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Red Agency appoints Nigel Hickey to lead ‘Red Guerilla’ experiential practice

Red Agency has appointed Nigel Hickey to head up its experiential division as the agency moves towards a greater strategic focus in brand experience and activation. The PR, social and experiential agency will rename the division “Red Guerilla”. Nigel Hickey joins from Traffik (part of Clemenger Group), and brings more than a decade of advertising and marketing experience to the team.

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Happy Birthday: Facebook turns 10

Facebook enters the double digits today, turning 10 years old. It’s hard to fathom that what began as a few guys with a dorm room and a dream today boasts a population that eclipses that of India. That’s 1.23 billion people.

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