Our Latest News

Pinning is winning for brands online

What started as a place for soon-to-be-wed women, travelbugs looking to stave off the wanderlust or people like me, whose obsession with interior design (cushions!) cannot be contained in one small apartment, Pinterest is quickly becoming another resource for businesses hoping to connect with consumers in a new way. 

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Red Agency appoints Nigel Hickey to lead ‘Red Guerilla’ experiential practice

Red Agency has appointed Nigel Hickey to head up its experiential division as the agency moves towards a greater strategic focus in brand experience and activation. The PR, social and experiential agency will rename the division “Red Guerilla”. Nigel Hickey joins from Traffik (part of Clemenger Group), and brings more than a decade of advertising and marketing experience to the team.

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Happy Birthday: Facebook turns 10

Facebook enters the double digits today, turning 10 years old. It’s hard to fathom that what began as a few guys with a dorm room and a dream today boasts a population that eclipses that of India. That’s 1.23 billion people.

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On a mission to kill the press release

One of the things that Coca-Cola’s digital chief, Ashley Brown, was able to attribute the success of their recent campaign “Sharing Can” to, was their very own newsroom – a place where people who had journalism backgrounds held daily meetings at 9am to plan content – often on the fly. He also announced that Coke has embarked on a goal of reducing press releases by half this year and getting rid of them entirely by 2015.

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Who Cares Wins

Red Agency managed and co-ordinated the ‘Who Cares Wins’ Event at Sydney Opera House to promote the charity One Young World, which gathers together young people from around the world to make positive and lasting change. Young people have more power to have their voice heard than ever.

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