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On a mission to kill the press release

One of the things that Coca-Cola’s digital chief, Ashley Brown, was able to attribute the success of their recent campaign “Sharing Can” to, was their very own newsroom – a place where people who had journalism backgrounds held daily meetings at 9am to plan content – often on the fly. He also announced that Coke has embarked on a goal of reducing press releases by half this year and getting rid of them entirely by 2015.

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Who Cares Wins

Red Agency managed and co-ordinated the ‘Who Cares Wins’ Event at Sydney Opera House to promote the charity One Young World, which gathers together young people from around the world to make positive and lasting change. Young people have more power to have their voice heard than ever.

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