Sarah Trombetta
CEO, Red Agency Australia

Sarah Trombetta is Chief Executive Officer of Red Agency Australia, responsible for leading PR, social and experiential teams across the company’s offices in Sydney, Melbourne and Brisbane.

With almost 20 years PR & Advertising industry experience in Asia, Europe and Australia, Sarah leverages award-winning credentials and diverse communication experience building global brands – including P&G, HSBC, Hong Kong Tourism Board, Facebook, Ford and GSK – to continually innovate and integrate Red Agency’s specialist services at scale, including its Social and BLVD divisions with content and technology offerings.

Before joining Red Agency, Sarah was CEO at WPP’s advertising agency Grey Group Hong Kong. It was awarded Creative Agency of the Year under her leadership and innovated its end-to-end marketing services solutions for Greater China’s largest clients. Bringing social commerce, advertising, PR, retail and activation specialists together with data at its core, the agency earned industry recognition for winning an unfair share of cultural conversation and conversion to grow brands and white space launches.

Prior to that, Sarah held leadership roles at global public relations and integrated communications agency, H+K Strategies. She served as Marketing Communications Practice Director for Asia Pacific based in Hong Kong, elevating creative ambition and executional excellence for the region’s Top 20 clients and integrating the network’s crisis, corporate and social services to simplify solutions. Before that, Sarah was Board Director at H+K Strategies London leading the company’s fastest growing division with holistic award-winning campaigns, including P&G’s ‘Thank you Mom’ London 2012 Olympics Cannes Gold Integrated Lion winner.

With a firm eye on innovating for the future, Sarah is active within the local and international business community. Her relentless commitment to developing the next generation of leaders and creative ambition to collaborate with clients that push culture forward have shaped her contributions as Executive Committee Member of The American Association of Advertising Agencies (4A’s Hong Kong), Executive Committee Member at Hong Kong Baptist University (Graduate Career Board) and member of The Marketing Society APAC.

Jackie Crossman
Executive Director, Red Agency Sydney

B&T PR Woman of the Year 2015

Jackie Crossman is a distinguished member of the Australasian PR community by any measure – longevity, client acquisition and impact, industry service, peer recognition or awards success.

A Fellow of the Public Relations Institute of Australia (PRIA) and frequent judge of PRIA’s Golden Target Awards and State Awards for Excellence and Mumbrella’s CommsCon Awards, Crossman is a corporate and marketing communications specialist with extensive experience and expertise in issues and crisis management, social media activation, event and sponsorship solutions and media strategy, relations and interview skills training.

Her early career was in radio and after a grounding in PR with global firm Burson-Marsteller, Crossman founded her own consultancy in New Zealand in 1988, a business that eventually became Porter Novelli New Zealand of which she was Managing Director.

Prior to forming Crossman Communications again in Australia in 2003, she was Executive Director of NISAD Schizophrenia Research based at the Garvan Institute in Sydney.

The creator of the long-running Weet-Bix Kids Tryathlon, National Vegetarian Week and ‘Thank You Day’ for Research Australia, Crossman has counseled many of Australia’s most successful companies and has won multiple PR awards at state, national, regional and global level. She is the current B&T PR Woman of the Year.

Crossman Communications merged with Red Agency at the beginning of January 2016, with Jackie taking on the role of Principal of the Sydney operation. She has extensive experience in the food and agricultural sectors and has worked with Horticulture Innovation Australia across multiple industries including Macadamias, Summer Stonefruit and Bananas for seven years.

Grant Titmus
Executive Director, Red Agency Melbourne

Grant is a former journalist and now highly experienced and award-winning  PR executive. He has more than a decade’s experience in PR across a variety of industry sectors. He has won 14 public relations awards across event management, comprehensive communications and crisis management.

Grant’s work primarily covers the corporate sector. It is mainly the thinking  power behind communications strategies, workshops, developing community consultation programs and stakeholder management strategies.

His background in journalism also ensures the writing developed by the agency is of the highest quality.

Grant has worked across all levels of government, although the majority of this work has been at a state government level, the most recent being the Never Leave Kids In Cars campaign for the Department of Education and Training.

The range of corporate clients he has worked across include Linfox, Qatar Airways,, Warrnambool Cheese and Butter, Origin, ICD Property, Steller property group as well as IT clients Tellabs, Coriant, Infinidat and NEC.

Yasmine Gray
Executive Director, Red Agency Brisbane

With over 35 years of experience in media, marketing and PR, Yasmine Gray is the consummate professional, bringing together a rare skill set of exceptional experience in the communications industry and a genuine understanding of business in a wide range of industries.

Mining, health care, sport, IT, consumer, education, not-for-profit and tourism are just some of the many industries in which Yasmine has applied her strategic planning and development skills which, together with her in depth knowledge of all forms of media and an independent approach to marketing, make her an asset to any organisation of any size.

Having founded and successfully run her own PR agency for over six years before merging her firm with Red Agency, Australia’s most awarded PR, experiential and social agency, Yasmine has extensive experience as a company director and works closely with board members, government officials and company executives for leading national and international firms.

Yasmine prides herself on being a leader and mentor to all those around her and always looks to foster new talent.

Incredibly dedicated, energetic and creative, Yasmine is highly regarded within the communications industry and has actively worked to improve standards by donating time to the Public Relations Institute of Australia as the Queensland President, as a Director on the National Board and as a Fellow. She regularly provides guest lectures to students at Queensland University of Technology, Bond University, University of Southern Queensland and University of the Sunshine Coast.

Kate Smailes
Executive Director, The Blvd

Kate joined Red Agency in early 2017 when her previous agency merged with Red.

She has over 15 years’ experience in the industry, starting in Experiential Marketing before moving to PR and Events.

She leads The Blvd, a full service agency with creative services in house, including Photographers, Graphic Artists, Video Producers, Event Managers, Digital services as well as traditional PR account service and speciality writers.

Kate’s passion lies in events, leading strategy and creative concepts to implement meaningful and successful National Media launches, Award Ceremonies, Roadshows, Sponsorship Activation, Conferences and Incentive Programs.

Kate believes that events are where brand communications should seamlessly combine to say something memorable about the client’s product. Creativity, focus and exacting attention to detail are only the start. She goes further, with a holistic approach to event production, ensuring that everything your guests see, hear and experience contributes to the brand story you wish to tell.

Kate has created campaigns for leading brands including, Toyota, Lexus, Veritas, Symantec, Hino and the FCAI.

Steve Fontanot
Managing Director, The Blvd, Havas Brand Experience and Red Guerilla

Steve is the leading expert in the creation of insight-led experiential marketing, events and sponsorship campaigns. He’s tasked with leading brand experience campaigns at Red Agency and across Havas Australia.

Steve’s resume includes founding Chieftain Communications (acquired in 2014), leading the Australian office of Making Waves, as well as building DDB’s experiential marketing, sponsorship and events division, which grew significantly under his leadership.

His ongoing passion is to create campaigns that drive consumer engagement through memorable and authentic brand experiences. Steve frequently speaks at government and industry events and has been a judge at numerous industry awards.

Steve has created campaigns for leading brands, including Tigerair, Carnival Cruise Lines, Singapore Tourism Board, Hilton, Malaysia Trade Development Corporation, Toursim Whitsundays, AYAM (City of Sydney Chinese New Year 2017), Toyota, Lexus, Nestle, Telstra, Samsung, UBank, RACV, Coca-Cola, Sony, eBay, Real Insurance and Microsoft, to name a few.

Davitha Ghiassi
Executive Director, Social & Integration

Davitha heads up Red Agency’s dedicated specialist social division, Red Social.

Since joining Red mid 2016, Dav has spearheaded exponential growth of the agency’s social team, client base and offering – leading to a thriving and rapidly growing national team of close to twenty social media experts operating within our Sydney, Melbourne and Brisbane offices.

Red Social’s goal isn’t just to be good at social, but rather to be good at business because of social. Reaching beyond tactical engagement fluff and vanity metrics, the Red Social team formulates, implements and optimises highly effective and integrated social strategies that drive tangible business outcomes for our clients.

Prior to joining Red, Dav entered the social media marketing space in its early days within the creative agency space at Saatchi & Saatchi, after which she continued her journey at specialised digital/social agencies including Channel T and REBORN.

With years of experience across strategy, content, community/crisis management, influencer marketing and paid social – Dav’s versatile agency background sees her drive the agency’s strategic ‘Merged Media’ model and mindset – aimed at delivering seamlessly integrated work that sits at the intersection of PR, Social and Experiential or is delivered with the potential of each channel in mind, delivering maximum ROI for Red’s clients.

She is AdSchool’s ‘Integrated Social Acellarator’ course writer/facilitator, a recurring UNSW ‘Masters of Marketing’ lecturer and course advisor for the first ever government accredited online social media degree in Australia, ‘Social Media College’.

Red Social’s clients include Toyota, Moet Hennessy, Reckon, SunRice, Heineken, Beko, Caravanning Queensland, NSW EPA, S-26 Toddler and Bio Oil amongst others.

Grant Richmond-Coggan
Business Director, Red Agency Sydney

In August 2015 Grant moved to Red Agency as Associate Director in the Sydney office. In this role he has visibility across all client accounts, and is responsible for developing impactful communication strategies, senior level client council and ensuring effective delivery against KPIs across the board.

Grant has nine years’ experience as a communications professional starting his career with five years at Grayling in London. During his time with Grayling Grant developed from a junior to a strong Account Manager working mainly in the corporate blue chip space with clients such as HSBC, Santander UK, Jaguar Land Rover and Sony, the latter two delivering campaigns across five or more markets in Europe.

Following his time in London Grant moved to Doha to take up a position within the Communications Directorate at the Qatar Foundation. Grant’s role as PR Services Manager was to advise the 60 or so different entities within the Foundation on their PR strategies and campaigns, during this time he also worked with the team to develop the Foundation’s 2020 communications strategy.

Subsequently Grant moved to Dubai working for Ketchum as a Senior Account Director across a range of regional accounts from Maserati General Overseas Markets to Google MENA. After Ketchum he spent some time with Weber Shandwick as a consultant for their biggest client First Gulf Bank. His final role in the Middle East found Grant working in house within the strategy department at Intigral – the digital arm of Saudi Telecom Company.

Adam Freedman
Group Practice Head

Adam has a strong background working in consumer lifestyle, FMCG, youth, music and entertainment PR with a strong focus on social media.

Adam has developed and led programs for some of the biggest brands and organisations across ANZ and the globe. Client experiences includes Heineken, Coca-Cola, Mondelez International (including work with Cadbury and Philadelphia), Guinness World Records, Reckitt Benckiser (including work with Aerogard and Vanish NapiSan), VEVO, Guvera, Accor Hotels, Jack Daniel’s, Stayz and Jetts.

He has also worked on a number of campaigns which have received domestic and international acclaim. Highlights include a consumer campaign he developed for Cadbury in 2014, which included the creation of a world-first Facebook-powered vending machine, matching people to chocolate flavours, which generated widespread international coverage. He also worked on an award-winning campaign for Aerogard, developing the Mozzie Index, which predicts the intensity of mosquito activity based on environmental conditions. Adam also led the PR team in supporting HIV Testing Week for NSW Health which picked up two awards at the 2015 PRIA Golden Target Awards.

Adam previously spent four years at leading consumer PR agency House PR (formerly Henry’s House), responsible for delivering extensive media coverage across  a diverse client list from large domestic and global consumer brands to all major UK television broadcasters.

Clients included the BBC (including the BBC’s flagship music event the Electric Proms), Tourism New Zealand, the Discovery Channel, ITV (including American Idol), Channel 4 (including one of the UK’s biggest summer music events, T4 On The Beach), Save the Children, Bebo, AOL (including The Huffington Post) and Sailor Jerry rum (including celebrating the pioneering tattoo artist, Norman “Sailor Jerry” Collins).

Patrick Lyons
Group Practice Head

Patrick has extensive experience in public relations, marketing and journalism including 30 years across these disciplines in the automotive industry.

A media relations specialist and an accomplished writer, he develops, integrates and implements a broad range of corporate communication strategies designed to support the growth of client brand reputation and market position.

His automotive roles have included general manager of PR for Hyundai, Chrysler, Jeep and Audi (all concurrently), senior agency responsibilities for Toyota and Lexus and event management in South East Asia for Ford and Audi.

Beyond automotive, Patrick for many years reported federal and state politics and was central to the delivery of projects for prominent entities such as Visy Industries, Colliers Jardine, Business SA and the United Nations Environment Program.

His research, analytic and writing skills have contributed to the attainment of post-graduate qualifications in management and in teaching English to speakers of other languages.

Felicity Jeffery
Client Services Director, Red Agency Melbourne

Felicity is an experienced communications professional having spent close to a decade working across some of the country’s most reputable corporate and consumer brands, as well as in lifestyle and news media.

Starting her career as a journalist for Australian Gourmet Traveller magazine and 2GB radio, Felicity’s understanding of the media from both sides has shaped her ability to deliver strategic campaigns for clients across all sectors.

Felicity understands the importance of storytelling and the way brands can shape people’s lives or businesses when told emotively, passionately and steeped in truth.

With this understanding, Felicity has been able to create tailored approaches for some of Australia’s biggest brands and enabled them to resonate with households in meaningful ways – including Qatar Airways, McDonald’s, NAB, Origin, Bulla Dairy Foods and many other prominent Australian brands and businesses.

Highly experienced in media relations, Felicity’s skills go far beyond the media and are honed from extensive work across integrated advertising and marketing campaigns; social & digital media, talent management and event planning.

Felicity also has an acute interest in crisis & issues management, where she has been part of many strategic advisory teams responsible for both the planning and management of internal and external issues.