Sarah Trombetta is Chief Executive Officer of Red Agency Australia, responsible for leading PR, social and experiential teams across the company’s offices in Sydney, Melbourne and Brisbane.
With almost 20 years PR & Advertising industry experience in Asia, Europe and Australia, Sarah leverages award-winning credentials and diverse communication experience building global brands – including P&G, HSBC, Hong Kong Tourism Board, Facebook, Ford and GSK – to continually innovate and integrate Red Agency’s specialist services at scale, including its Social and BLVD divisions with content and technology offerings.
Before joining Red Agency, Sarah was CEO at WPP’s advertising agency Grey Group Hong Kong. It was awarded Creative Agency of the Year under her leadership and innovated its end-to-end marketing services solutions for Greater China’s largest clients. Bringing social commerce, advertising, PR, retail and activation specialists together with data at its core, the agency earned industry recognition for winning an unfair share of cultural conversation and conversion to grow brands and white space launches.
Prior to that, Sarah held leadership roles at global public relations and integrated communications agency, H+K Strategies. She served as Marketing Communications Practice Director for Asia Pacific based in Hong Kong, elevating creative ambition and executional excellence for the region’s Top 20 clients and integrating the network’s crisis, corporate and social services to simplify solutions. Before that, Sarah was Board Director at H+K Strategies London leading the company’s fastest growing division with holistic award-winning campaigns, including P&G’s ‘Thank you Mom’ London 2012 Olympics Cannes Gold Integrated Lion winner.
With a firm eye on innovating for the future, Sarah is active within the local and international business community. Her relentless commitment to developing the next generation of leaders and creative ambition to collaborate with clients that push culture forward have shaped her contributions as Executive Committee Member of The American Association of Advertising Agencies (4A’s Hong Kong), Executive Committee Member at Hong Kong Baptist University (Graduate Career Board) and member of The Marketing Society APAC.